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Memory to taste
Cantina Pupo is a love song in a bottle, created by Pupo, who always sang about love.
A wine born to honor every woman who ever held his heart.
Because love deserves a toast!
Toast to love
Created by famous italian singer Pupo to celebrate love
30% less sugar*
A lighter profile of iconic wine for contemporary taste
Gentle bubbles
Only the finest grapes, for a delicate, aromatic sip.
DOC & DOCG
Italian Craft
Protected origin, made in Italy with care.
*30% less sugar refers to the residual sugar level in Cantina Pupo Asti DOCG Dolce (60 g/L) compared to leading Asti DOCG Dolce Brands (around 90 g/L based on public data).
Our Wines
*30% less sugar refers to the residual sugar level in Cantina Pupo Asti DOCG Dolce (60 g/L) compared to leading Asti DOCG Dolce Brands (around 90 g/L based on public data). DRINK RESPONSIBLY. EXCESSIVE ALCOHOL CONSUMPTION IN HARMFUL FOR YOUR HEALTH.
A toast to love, music, and the Italian soul.
70 years of life, 50 years of career, and a new chapter written not in notes, but in wine.
For half a century, Pupo has sung about love — not the perfect one, but the real one: tender, complicated, eternal.
“Every woman who ever loved me gave me a story — and I turned it into a song. Now that music lives in Cantina Pupo.”
Through Cantina Pupo, he transforms emotions into wine — an invitation to feel, to share, to celebrate.
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Our Locations
Piemonte
Home of our Asti DOCG Dolce, crafted with the Toso family in Cossano Belbo, where heritage meets care.
Veneto
Friuli-Venezia-Giulia
Classic Italian lands shaping our Prosecco DOC Extra Dry. Corners that inspires purity and finesse, for a modern toast.
